GB 6347 - Crisis Communications

From Deflategate to the BP Oil Spill to Target’s information security breach, organizations have to deal with communicating before, during and after events that threatened their future success. According to the U.S. federal government, 40 percent of businesses struck by a disaster don’t reopen. Of those that do, 25 percent fail within two years. According to the Red Cross, there are 70,000 disasters in the U.S. per year, about 200 per day. Add to that 2 million episodes of workplace violence, plus communicable diseases, and we have business disasters happening multiple times every day. (Jason Daley, “Managed Chaos,” Entrepreneur, January 2015).

3 Hours
3 Credits