MC 3144 - Writing for Public Relations, Promotion and Advertising

This course is designed to introduce the student to the various kinds of writing used in public relations, marketing, promotion, and advertising including instruction in: preparing news releases, press statements, feature stories, product articles, newsletters, fund-raising literature, cover letters in direct mail campaigns, and annual reports. Emphasis will be placed on writing and practicing marketing, public relations, and advertising within the “new media” environment.

Prerequisite(s): EN 1101 - College Writing I and EN 1201 - College Writing II or EN 1211 - Advanced College Writing.

3 hours Lecture and Discussion
3 credits