BA 4146 - Sales

This course deals with the behavioral science approach to vendor/vendee relations. Problems concerning communication, organization, and motivation are discussed. Heavy emphasis is placed on understanding the selling process through person-to-person and group selling situations. This course also includes the use of case studies and role play exercises.

Prerequisite(s): BA 2017 - Principles of Marketing and Junior status.

3 hours Lecture and Discussion
3 credits