BA 3232 - Marketing Financial Services

This course explores the nature of service marketing and how it differs from product marketing. The concepts of tangibility, pricing, simultaneity, segmentation and planning will be covered. The make-up of the financial services industry will be reviewed. At the completion of this course, the student will be able to prepare a full marketing plan for a financial service business.

Prerequisite(s): BA 2017 - Principles of Marketing.

3 hours Lecture and Discussion
3 credits