AB 2126 - Agricultural Marketing

The course provides students with a comprehensive view of the marketing of agricultural commodities, foods, fibers, and agricultural supplies. Concepts relating to preparation for careers in agri-marketing are emphasized. Basic principles of advertising and retailing are included.

Prerequisite(s): AB-1216 Ag Marketing OR AB-2125 Ag Economics OR BA-2017 Principles of Marketing OR BA-2210 Microeconomics

3 hours Lecture and Discussion
3 Credits