Feb 23, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog
Add to Portfolio

BA 4145 - Sports Marketing and Media Relations


A study of the basic principle of marketing and how it applies to sports, leisure and recreation. Provides the student an overview of the mass media industry as they interface with the sport industry.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits



Add to Portfolio