Sep 28, 2020  
2019-2020 Catalog 
2019-2020 Catalog [ARCHIVED CATALOG]

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BA 4044 - Marketing Management

This course studies the strategies used by marketing managers to solve business problems. The course uses case studies and computer simulations as teaching tools. Students analyze constraints and opportunities and forumulate marketing plans.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits

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