Feb 21, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog
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BA 4044 - Marketing Management


This course studies the strategies used by marketing managers to solve business problems. The course uses case studies and computer simulations as teaching tools. Students analyze constraints and opportunities and forumulate marketing plans.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits



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