Aug 09, 2022  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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BA 4044 - Marketing Management


This course studies the strategies used by marketing managers to solve business problems. The course uses case studies and computer simulations as teaching tools. Students analyze constraints and opportunities and forumulate marketing plans.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits



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