Aug 09, 2022  
2014-2015 Catalog 
    
2014-2015 Catalog [ARCHIVED CATALOG]

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BA 2017 - Principles of Marketing


The course focuses on management of the marketing functions, including marketing research, product planning, distribution channels, pricing, promotion, personal selling and advertising. New techniques and trends in marketing, as well as governmental rules and regulations will be examined. Emphasis is on consumer and industrial markets.

Prerequisite(s): Junior Status.

3 hours Lecture and Discussion
3 credits



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