Aug 09, 2022  
2014-2015 Catalog 
2014-2015 Catalog [ARCHIVED CATALOG]

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BA 4041 - Marketing Research

Focus on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.

Prerequisite(s): BA 2017 - Principles of Marketing  and Senior status.

3 hours Lecture
3 credits

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