Nov 23, 2024

2023-2024 Catalog

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2023-2024 Catalog [ARCHIVED CATALOG]

Business Administration, Marketing Specialization, B.S.

First Year

First Term I 14 Credits

BA 1005 - Introduction to Business 3 Credits
BY 1115 - Natural Science I 3 Credits
IT 1013 - IT Concepts and Basic Apps 3 Credits
FY 1101 - Del Val Experience I 1 Credit
Math Placement/Quantitative Reasoning Course 3-4 Credits

Writing Competency Course 3 Credits

Second Term I 16 Credits

BA 1010 - Management Concepts 3 Credits
BY 1216 - Natural Science II 3 Credits
FY 1201 - Del Val Experience II 1 Credit
Quantitative Reasoning Course 3 Credits

Writing Competency Course 3 Credits

Social Science Course 3 Credits

Second Year

Third Term I 15 Credits

BA 2161 - Business Law I 3 Credits
BA 2017 - Principles of Marketing 3 Credits
BA 2123 - Principles of Accounting I 3 Credits
BA 2008 - Macroeconomics 3 Credits
MP 1210 - Applied Mathematics 3 Credits

Fourth Term I 16 Credits

BA 2261 - Business Law II 3 Credits
BA 4146 - Sales 3 Credits
BA 2224 - Principles of Accounting II 3 Credits
BA 2210 - Microeconomics 3 Credits
MP 2215 - Statistics for Business 4 Credits

Third Year

Fifth Term I 16 Credits

MC 3051 - Professional Communication 3 Credits
BA 3127 - Finance 3 Credits
BA 3016 - Consumer Behavior 3 Credits
BA 2020 - Ethics in Business 3 Credits
EX 2010 - Acad Career Exploration Experience 1 to 3 Credits
IT 1031 - Intermediate Computer Applications 3 Credits

Sixth Term I 18 Credits

BA 3010 - International Business 3 Credits
BA 4247 - Advertising 3 Credits
BA 3129 - Operations Management 3 Credits
Fine Arts Course 3 Credits

Historical Perspectives Course 3 Credits

Elective 3 Credits

Fourth Year

Seventh Term I 15 Credits

BA 4041 - Marketing Research 3 Credits
BA 4233 - Personal Finance 3 Credits
EX 3010 - Academic Internship 3 Credits
Two Electives 6 Credits

Eighth Term I 15 Credits

BA 4244 - Management Seminar 3 Credits
BA 4044 - Marketing Management 3 Credits
Lit & Text Analysis Course 3 Credits

Historical Perspectives Course 3 Credits

Elective 3 Credits

Marketing

This specialization requires the following courses in addition to the Business Core:

BA 3023 - E-Commerce 3 Credits
BA 4041 - Marketing Research 3 Credits
BA 4044 - Marketing Management 3 Credits
BA 4146 - Sales 3 Credits
BA 4247 - Advertising 3 Credits