Apr 18, 2024  
2020-2021 Catalog 
2020-2021 Catalog [ARCHIVED CATALOG]

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BA 4145 - Sports Marketing and Media Relations

A study of the basic principle of marketing and how it applies to sports, leisure and recreation. Provides the student an overview of the mass media industry as they interface with the sport industry.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits

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