Mar 03, 2024  
2020-2021 Catalog 
2020-2021 Catalog [ARCHIVED CATALOG]

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BA 3218 - Principles of Online Marketing

The course objective is to provide the student with the basic principles of Internet planning and marketing. Marketing plan implementation issues are discussed through the use of Internet research. A marketing plan presentation is required using the context of the entire course program.

Prerequisite(s): Students must be familiar with the Windows Operating System and have some knowledge of marketing.

3 hours Lecture and Discussion
3 credits

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