Oct 03, 2023  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

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BA 4247 - Advertising

Planning, implementing, and evaluating advertising and sales promotion activities. Determining advertising objectives, selection of campaign themes and media, evaluating advertisements and campaigns, controlling advertising and promotion expenditures, the client-agency relationship, regulations and the social and economic effects of advertising.

Prerequisite(s): BA 2017 - Principles of Marketing .

3 hours Lecture and Discussion
3 credits

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