Dec 04, 2022  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

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BA 3016 - Consumer Behavior

A study of the components that influence the consumer decision-making process including an analysis of the marketing process based on an approach that considers the economic, psychological and sociological aspects of consumer behavior.

Prerequisite(s): BA 2017 - Principles of Marketing  and junior Status.

3 hours Lecture
3 credits

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