Jul 16, 2024  
2015-2016 Catalog 
2015-2016 Catalog [ARCHIVED CATALOG]

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FS 4229 - Foodservice Marketing Strategy

This course takes the traditional marketing concepts and applies them directly to the restaurant and foodservice industry. Current trends and consumer behavior are discussed along with the importance of menu design and pricing, advertising, and promotions.

Prerequisite(s): BA 2017 - Principles of Marketing  or permission of Instructor.

3 hours Lecture
3 credits

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