Dec 04, 2022  
2015-2016 Catalog 
2015-2016 Catalog [ARCHIVED CATALOG]

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BA 2017 - Principles of Marketing

The course focuses on management of the marketing functions, including marketing research, product planning, distribution channels, pricing, promotion, personal selling and advertising. New techniques and trends in marketing, as well as governmental rules and regulations will be examined. Emphasis is on consumer and industrial markets.

Prerequisite(s): Junior Status.

3 hours Lecture and Discussion
3 credits

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