BA 9911 - Global Tech: Global Coding for Web

With more companies shifting their operations online, digital marketers are positioned to set the tone for how we shop, connect and share ideas across the globe. Companies everywhere need marketers who understand cultural and geographic nuances, and are capable of collaborating across differences. This program will help students develop the digital and intercultural skills needed to succeed in our interconnected, tech-driven world. Students will learn how to use Shopify, the leading global ecommerce platform for small businesses. Students will each build their own online ecommerce store. Then, students learn how to acquire customers for their online store using key social media channels and search tools such as Google, TikTok, and Instagram. Students can expect to work hands-on with companies like Bumble, Zillow and Noz Sunscreen as they learn cultural and geographical best practices related to ecommerce and digital marketing. Students will choose be able to choose among several synchronous LiveLab times.

6.00