MHA 6020 - Marketing & Communication for Healthcare Leadership

Marketing concepts as applied to health services
organizations; consumer behavior; market
segmentation; target marketing; marketing
research; management and control of marketing mix
variables; assessing the internal and external
environment; competitor analysis; service
design/performance as they interact with marketing
plans; buyer behavior; segmentation; market
research; products/services; pricing,
distribution, promotion, and marketing control.

3 Hours Lecture
3 Credits