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Sep 08, 2024
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BA 4247 - Advertising Planning, implementing, and evaluating advertising and sales promotion activities. Determining advertising objectives, selection of campaign themes and media, evaluating advertisements and campaigns, controlling advertising and promotion expenditures, the client-agency relationship, regulations and the social and economic effects of advertising.
Prerequisite(s): BA 2017 - Principles of Marketing .
3 hours Lecture and Discussion 3 Credits
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