May 08, 2024

2023-2024 Catalog

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2023-2024 Catalog

Business Administration, Marketing Specialization, B.S.

Freshman Year

First Term - 14 Credits

BA 1005 - Introduction to Business 3 credits
BY 1115 - Natural Science I 3 credits
IT 1013 - IT Concepts and Basic Apps 3 credits
FY 1101 - Del Val Experience I 1 Credits
Math Placement/Quantitative Reasoning Course

Writing Competency Course

Second Term - 16 Credits

BA 1010 - Management Concepts 3 credits
BY 1216 - Natural Science II 3 credits
FY 1201 - Del Val Experience II 1 Credits
Quantitative Reasoning Course

Writing Competency Course

One Social Science Course

Sophomore Year

Third Term - 15 Credits

BA 2161 - Business Law I 3 credits
BA 2017 - Principles of Marketing 3 credits
BA 2123 - Principles of Accounting I 3 credits
BA 2008 - Macroeconomics 3 credits
MP 1210 - Applied Mathematics 3 Credits

Fourth Term - 16 Credits

BA 2261 - Business Law II 3 credits
BA 4146 - Sales 3 credits
BA 2224 - Principles of Accounting II 3 credits
BA 2210 - Microeconomics 3 credits
MP 2215 - Statistics for Business 4 credits

Junior Year

Fifth Term - 16 Credits

MC 3051 - Professional Communication 3 credits
BA 3127 - Finance 3 credits
BA 3016 - Consumer Behavior 3 credits
BA 2020 - Ethics in Business 3 Credits
EX 2010 - Acad Career Exploration Experience 1 to 3 Credits
IT 1031 - Intermediate Computer Applications 3 credits

Sixth Term - 18 Credits

BA 3010 - International Business 3.00
BA 4247 - Advertising 3 credits
BA 3129 - Operations Management 3 credits
One Fine Arts Course

One Historical Perspectives Course

One Elective

Senior Year

Seventh Term - 15 Credits

Eighth Term - 15 Credits

BA 4244 - Management Seminar 3 credits
BA 4044 - Marketing Management 3 credits
One Lit & Text Analysis Course

One Historical Perspectives Course

One Elective

Marketing

This specialization requires the following courses in addition to the Business Core:

BA 3023 - E-Commerce 3 credits
BA 4041 - Marketing Research 3 credits
BA 4044 - Marketing Management 3 credits
BA 4146 - Sales 3 credits
BA 4247 - Advertising 3 credits