FS 4229 - Food Service Marketing Strategy

This course surveys the history and basic principles of marketing and advertising as they relate to the restaurant industry. Past and current trends and the arc of the restaurant in America and consumer behavior, product branding, promotion, menu writing and design, food photography, social media, crowd sourced criticism, influence and influencers, and the instagram effect.

Prerequisite(s): BA 2017 - Principles of Marketing or permission of Instructor.

3 hours Lecture
3 credits