Feb 25, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog
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BA 4146 - Sales


This course deals with the behavioral science approach to vendor/vendee relations. Problems concerning communication, organization, and motivation are discussed. Heavy emphasis is placed on understanding the selling process through person-to-person and group selling situations. This course also includes the use of case studies and role play exercises.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits



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