Feb 24, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog
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BA 3016 - Consumer Behavior


A study of the components that influence the consumer decision-making process including an analysis of the marketing process based on an approach that considers the economic, psychological and sociological aspects of consumer behavior.

Prerequisite(s): BA 2017 - Principles of Marketing  and junior Status.

3 hours Lecture
3 credits



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