Aug 16, 2022  
2018-2019 Catalog 
2018-2019 Catalog [ARCHIVED CATALOG]

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BA 4044 - Marketing Management

This course studies the strategies used by marketing managers to solve business problems. The course uses case studies and computer simulations as teaching tools. Students analyze constraints and opportunities and forumulate marketing plans.

Prerequisite(s): BA 2017 - Principles of Marketing  and Junior status.

3 hours Lecture and Discussion
3 credits

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