Jul 17, 2019  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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FS 4229 - Foodservice Marketing Strategy


This course takes the traditional marketing concepts and applies them directly to the restaurant and foodservice industry. Current trends and consumer behavior are discussed along with the importance of menu design and pricing, advertising, and promotions.

Prerequisite(s): BA 2017 - Principles of Marketing  or permission of Instructor.

3 hours Lecture
3 credits



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