May 22, 2022  
2016-2017 Catalog 
    
2016-2017 Catalog [ARCHIVED CATALOG]

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BA 4041 - Marketing Research


Focus on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.

Prerequisite(s): BA 2017 - Principles of Marketing  and Senior status.

3 hours Lecture
3 credits



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